In This Issue...
1. President's Letter
2. September 14th Webinar - The 5 Knowledge Centers – Bringing Human BEING back to the HUMAN Being
3. September 26th In-Person Meeting - 2017 Gaston Awards
4. Booming Business Blueprint - Three Ways to Stand Out from the Competition
5. Global News
6. Regional News
7. Chapter News
8. Member Announcements
President's Letter - September 2017
Sara Krisher, ACC
ICF Minnesota President
Tomorrow I’m headed to Washington D.C. for the 2017 ICF Global Converge Conference. I am excited to be representing ICF Minnesota as your president and Shari Fruechte will be representing you as the incoming 2018 President. It will be such an honor to connect with coaching colleagues from around the world and not only learn, but engage in crucial conversations impacting the global coaching community.
The welcoming keynoter will be Hal Gregersen, Executive Director from MIT Leadership Center. He challenges organizations and individuals to question the way we think and act to build a better, more creative world. His recent book, The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators, explores where disruptive innovations come from by interviewing founder entrepreneurs and CEOs at 100+ of the most innovative companies in the world and by assessing how 15,000+ leaders leverage five key innovation skills to create valuable new products, services, processes, and businesses.
If you’re interested in learning about the conference schedule or the other presenters you can check it out at https://coachfederation.org/2017convention
We look forward to this enriching experience and will capture as many gold nuggets as we can to bring back to share with you.
Sara Krisher, ACC
ICF Minnesota President
Leadership and Coaching for Social Transformation (LCST) Committee Update
At our May in-person meeting the LCST Committee introduced participants to a new initiative of our ICF Minnesota Chapter, one aligned with ICF Global’s Strategic Plan. We got your feedback from that meeting, learned that there is excitement and interest around doing a project, and also a desire to understand more about this initiative to take coaching out into the Minnesota community and create positive, sustainable social change.
Following is a quick update on what this work is about. We hope you will resonate with this message, and consider our ask of you to join our committee in creating one or more successful projects. Please contact your board members John Owens (email@example.com) or Theresa Nutt (firstname.lastname@example.org) for more information and to join our team.
LCST Purpose Statement:
Leadership and Coaching for Social Transformation is about our coaching community taking an active stand and applying coaching skills to lead and partner around social change that creates a world that works for all.
This initiative is important because our world is challenged - socially, economically and environmentally. This moment is pivotal and calls forth coaches to bring their unique skills into our community in order to partner and lead change.
Success will look like coaches developing community partnerships that result in projects, paid and pro-bono, with measurable social change outcomes. Our initial project is the ICF Global Foundation’s Ignite education project (pro-bono).
These are some initial benchmarks:
• One month benchmark: A kick-off meeting with those who are on board with the project purpose.
• Four month benchmark: Project for Ignite initiated, measurements and goals set for defining its success.
• One year benchmark: Complete first Ignite project and report to Global on the experience.
Celebrate our work as a chapter with partners and participants.
What we need from you is to join our team! We need your creative, engaged and passionate presence! There is a place for you to support or lead social transformation, creating a world that works for all.
September 14th Webinar - The 5 Knowledge Centers – Bringing Human BEING back to the HUMAN Being
September 14, 2017 12 - 1 p.m.
What does it mean to be a full human being? What limiting assumptions do we hold about ourselves as a species that are ripe for disruption? What might be possible if we embraced the whole “human being” in our organizations and communities?
In this dynamic webinar you will learn about The 5 Knowledge Centers.
1. Head – This knowledge center focuses on leveraging the power of reason
2. Heart – This knowledge center focuses on leveraging the power of love
3. Hands – This knowledge center focuses on leveraging the power of action
4. Gut – This knowledge center focuses on leveraging the power of intuition
5. Groin – This knowledge center focuses on leveraging the power of passion
+ Nature – The 5 knowledge centers find their full expression in a dynamic relationship with the environment.
This class is about Whole Mind/Fully Embodied Leadership, Coaching, and Team Coaching.
Eric Kohner is an internationally recognized executive coach, trainer, keynote speaker and pioneer in the coaching profession. He is currently a senior trainer for the Coaches Training Institute. Eric enjoys icon status in the business due, in part, to his fearlessness in calling people forth for the sake of their learning and leadership. A catalyst for leadership excellence across cultures, Eric has delivered training programs on five continents. Prior to becoming a coach and leadership trainer, Eric worked for 20 years in the entertainment industry appearing on stage as well as in film and television. Eric has broken new ground in leadership development by applying his acting expertise to his work. His latest endeavor is the 5 Knowledge Centers which he has co-created with his partners Pim Harder and Krister Lowe of the Team Coaching Zone. Eric was born in NYC and was a taxi driver in the Big Apple early on in his acting career. He still carries a New York edge from those days, which he uses in service of his clients’ transformation. Eric currently lives in Pasadena, California with his wife and daughter.
September 26th In Person Meeting - Gaston Awards
6:00 – 6:30 Connecting
6:30 – 8:30 Awards Event & Meeting
Tuesday, September 26th, 2017 is an evening to celebrate one of our own.
The Gaston Award is a very special award within ICF Minnesota. This award honors its namesake, Elaine Gaston, and those who have won it since its inception. It sets the stage for those who will win it for years to come; for their contributions to our profession and for the legacy these individuals continue to create.
Since the very beginning – before it was ICF Minnesota, before it was the Minnesota Coaches’ Association – when it was just a few coaches gathering together in her office space, Elaine Gaston has shown us the way. We are grateful to have had such a wise visionary give us such a wonderful foundation and seek to follow her lead.
This year, we honor a new recipient for distinguished service in the world of coaching. While this award is given annually, it is more than an acknowledgement of the year. The Gaston Award goes beyond recent contributions and encompasses and recognizes a coach’s body of work over the course of their coaching lifetime. Please join us on the evening of September 26th, 2017 in celebrating our recipient this year for this amazing coach’s selfless service, leadership and legacy.
AND, because we are coaches, in addition to honoring our new recipient, we will spend some time looking at where we are in our coaching journey, what we need to make the impact we desire to make, and challenge the limits of our vision for our own legacy.
The meeting will be held at
Embassy Suites Minneapolis Airport
7901 34th Ave South,
Bloomington, MN 55425
Booming Business Blueprint: Three Ways to Stand Out from the Competition
by Lynn Nodland, Ph.D., MCC and Robin Nordmeyer, CLC
Greetings, Lynn and Robin here with Booming Business Blueprint and Masterful Coaches Community.com. We help you to reach your goals for a booming business and a balanced life. In our last article we talked about finding the “sweet spot” with attracting new clients. Today, we are addressing ways to stand out from your competition.
THREE WAYS TO STAND OUT FROM THE COMPETITION
Once you have an idea of who you might like as your client, here are three ways to catch their attention and stand out from the crowd of competitors.
Learn To Speak Their Language
A great way to pick up on the language used by prospective clients is to spend time ‘listening in’ and engaging with them in social media channels. Look for opportunities to visit Meet Up or social networking groups geared to serving clients in your niche. Another way is to pay attention to the words and phrases your existing clients use while coaching with them.
Action Item: Write out what you notice as you listen and interact existing and potential clients. What are the key words they use? What is the culture? Who are they and how do they portray themselves? What do they value? How does it fit with your own values? Does their language resonate with who you are?
Understand Their Problems and Needs
Here are a few ideas to identify your prospective clients’ problems and needs. You can conduct an ask campaign. This is an email or Facebook survey requesting information from your contacts or followers on the fine details about what is most important to them. Your campaign can be about the problem and it also could be about how they would like the solution to be delivered. For example, do they want individual or group help? Are they better served virtually or in-person? Are they looking for a training program or an interactive workshop? What is their ideal time frame? Do they prefer a year-long program or are they looking for shorter solutions? Look for what’s missing in how your prospective client’s problems and needs are being addressed.
Action Item: Consider what you would do for your own ask campaign and create it. Keep track of the answers on what people are asking for. You could do this with an excel file or word document or notebook. The idea is to create a big picture of what’s desired and then begin to notice patterns, commonalities, or even unique requests for something not yet available or hard to find. Write out the problems that show up. Brainstorm related problems that may be associated with the main problem. Ask others what gets in the way of addressing their needs and problems.
Provide a Unique Approach or Solution
What makes you different? Why would a prospective client pick you over the competition? When the market is full of competitors, it is essential to find your own unique brand, approach and solutions.
Here are a few ways to find ideas for unique approaches or solutions. Take time to read up on news, reviews, and even testimonials. It’s important to stay current with the growing trends and opportunities to get and remain ahead of the crowd. Pick a handful of your biggest competitors and take time to research your competition on a routine basis. Read about their services. Study the look and feel of their website and brand. Check out the frequently asked questions and answers they provide. As you do, keep an eye and mind open for what’ s missing and where there is a gap between what people need or want and what they are getting. Then fill it with your special offering!
Action Items: List the competitors you want to research and do an analysis and answer the questions as noted above. Note how you can stand out from your competition and fill your prospective clients wants and needs.
In summary, we encourage you to use the ways suggested to stand out from the competition. You don’t need to do it alone. We are dedicated to serving you. We invite you to join our Facebook group at Masterful Coaches Community.com to be part of a supportive, collaborative community sharing ideas for running a thriving, rewarding coaching practice. If you know coaches who would be interested in this article or our community, please pass the entire article along to them.
Here’s to your success!
Lynn Nodland, Ph.D., MCC and Robin Nordmeyer, CLC
© 2017 Masterful Coaches Community & Booming Business Blueprint
Ethics in Coaching http://bit.ly/2vwcXtC
12 Ways to Turn “I Don’t Know” into an Aha Moment http://bit.ly/2uSV9V5
Coaching Presence and Being at Your Best http://bit.ly/2woOdA4
Previous Experience Desired http://bit.ly/2unvCCZ
Mark your calendars for the ICF Midwest Conference in Pittsburg, PA in June 2018!
Chapter Member Announcements