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Jason Jones ICF-MN fills my bucket!! I look forward to the in person meetings to connect with my tribe of coaches and enjoy the way of being only coaches embody. It energizes me.
Bev Lutz ICF membership provides incredible professional networking opportunities, professional and personal growth, and opportunities to explore my strengths as I volunteer in service of my profession.  My chapter really helps me stay current with coaching, thought leadership, and learn-n-earn (CEU’s) from professional development events.  But it’s the supportive coach-friends and collaborators who have made membership for me priceless. //

Irene Kelly

Being a member of ICF offers me the opportunity for certification by the industry professional standard bearer; being a member of ICF Minnesota connects me to my professional peers for networking and collaboration.  Membership in both establishes me as “credible” and provides me opportunities to learn and grow.


Mary Kay Delvo  

Being a member of ICF-Minnesota helps me continue to bring my 'best self' to my clients.

Trish Perry ICF-MN gives me a place to authentically connect and share with other coaches. I have created long lasting friendships, collaborations and mentorships that have profoundly enriched my life and my business. //
Ann Marie Forshay ICF MN has provided me with crucial connections to other entrepreneurs and colleagues who share similar goals and challenges in their businesses. It's a welcoming place full of great ideas that have moved me forward both professionally and personally. //
Sara Krisher ICF Minnesota is the place to be if you're a coach or you're interested in the coaching profession. We come together to connect, grow and give because we are stronger together than we are apart. //
Lance Hazzard I chose to get involved with the ICF Minnesota Chapter to be part of a community of coaches who help our clients grow and achieve their goals. This organization brings great content to our coaching community and enables opportunities to learn and collaborate in multiple ways. //

HomeOctober 2017 Catalyst
ICF Minnesota Catalyst

October 2017
Volume 22   Issue 22  Fall 2017    

In This Issue...

1. President's Letter
2. October 12th Webinar - Arbinger's "The Outward Mindset: Seeing Beyond Ourselves"
3. October 24th In-Person Meeting - Effective Kickoff Conversations

4. Booming Business Blueprint - Seven Key Points for Conversion Conversations
5. Global News
6. Regional News
7. Chapter News
8. Member Announcements

Thank you to our Silver Partners

Thank you to our Bronze Partners


The Coaching Hour Live

President's Letter - October 2017

Sara Krisher, ACC
ICF Minnesota President

I mentioned last month that I was headed to Washington D.C. for the 2017 ICF Global Converge Conference. I’d like to share some high-level take-a-ways from my experience. Please reach out to me if you’d like to learn more.

It was a treat to see so many Minnesota coaches at the Conference. Thank you to Shari Fruechte, John Owens, Joel Hodroff, Joan Haan, Chris Scwebel, Sydney Parades, Deb Bollom, Diana Gabriel, Sandi Lindgren, Dave Wondra, Jeff Comins, and William Lindberg for representing Minnesota!

There were 1600 people in attendance from 62 countries. ICF Global did a great job of color coding and using technology to communicate to all the attendees. It was a challenge to navigate through the many programming options, but there was always someone around willing to point you in the right direction. At times, the programs sold out. I was bummed I couldn’t see a National Speaker’s Association legend, Patricia Fripp, as she delivered her presentation ‘Conquer Professional Speaking to Amplify Your Coaching Business’. She was kind enough to offer a free learning opportunity to our entire chapter after the conference was over. If you’d like to take advantage there are two scheduled dates: September 28, 2017 8am PST and October 17, 2017 9am PST. Follow the link for more information. ( Http:// )
The conference was split into four key programming areas referred to as Neighborhoods.

1. Community Center (The practice of coaching)
2. Development Zone (Build a strong coaching business and strong coaching culture)
3. Converge University (The science of Coaching)
4. Turning Point (The future of the coaching industry).

Each of the four areas included many presentations to choose from throughout the day. Dave Wondra, local ICF Coach, delivered a presentation called ‘Turning a Lifelong Love into Long-Lived Business’. His creative use of story and trumpet playing was unique and inspiring. I wrote down something he said because I thought it was so beautiful. “When you talk about something you love you share your humanity.” He encouraged all of us to bring our passion into our lives and not to discard them because they don’t seem to fit with our work.

If you’re interested in my full write up from the conference please send me an email. I’m happy to share my notes.

With Confidence,

Sara Krisher
ICF Minnesota President

ICF Minnesota Awards 2017 Gaston Recipient

ICF Minnesota is proud to announce Dana Kadue, CPCC, CNTC, PCC as the 2017 Gaston Award recipient. As the 2017 recipient, her passion for executive coaching and consulting to catalyze and guide radical change.

Dana served as ICF Minnesota Membership Co-chair in 2013-2014. Her focus as a membership co-chair was to provide direction and leadership for the chapter’s program to maintain and increase membership.

In conjunction with her co-chair role, she also served as the CTI Ambassador for the Twin Cities. In her CTI Ambassador role, she assisted at many CTI training classes and also created community events both for coaching students and established coaches. Bridging both roles, her goal was to raise awareness of ICF Minnesota, creating a welcoming environment for the CTI coaching community to attend an ICF Minnesota event and become a member of our organization.

Dana trained through Coaches Training Institute (CTI), completing her core curriculum in 2011. Dana then completed completed her Certified Professional Co-Active certification through CTI 2013. She is also accredited through the International Coach Federation (“ICF”) receiving her Associate Certified Coach (ACC) in 2013 as well as her as a Professional Certified Coach (“PCC”) in 2016.

Dana helps leaders and teams take authentic action to know…grow…flow their potential. As an executive coach, consultant and facilitator, Dana continues to draw on her years of experience as a former senior corporate leader, responsible for directing global teams and programs. She is known for her holistic and innovative approach, grounded in neuroscience, to help clients embody and sustain effective new behaviors. Dana has created various training and leadership development programs, cultural change initiatives, and led strategic planning sessions.

The Gaston Award is presented by ICF Minnesota in recognition of distinguished service to the coaching profession and to the chapter.

2018 ICF Minnesota Board Election Results Announced

The results of the 2018 ICF Minnesota Board of Directors election have been finalized.

Trish Perry, was elected to a three-year term as 2018 ICF Minnesota President Elect.

Seven candidates were elected for two-year terms as ICF Minnesota Board members. They are:

Jason Jones, ACC, CEC - Treasurer
Mary Kay Delvo – Professional Development Co-Chair
Michon Willman - Membership Co-Chair
Danielle Allen – Web Support Co-Chair
Lance Hazzard, ACC – Outreach Co-Chair
Shawna Clark – Sponsorship Co-Chair
ICF Minnesota welcomes the newly elected members and thanks all who were involved in the nomination and election process.

Upcoming Events

Please be aware of the REGISTRATION DEADLINE FOR WEBINARS. To ensure you receive your link to the webinar on time, registration will close at 5 p.m. the day prior to the webinar.

October Webinar - Arbinger's "The Outward Mindset: Seeing Beyond Ourselves" with Robyn Leland, CPCC, ACC

Date: October 12, 2017

Time: Noon to 1:00 pm

Our mindset impacts relationships, outcomes, and bottom-line results. Based on Arbinger Institute's bestselling book, "Leadership and Self Deception" and their 2016-released book, "The Outward Mindset," Robyn will discuss the difference between an inward and an outward mindset and provide an introduction on how you might approach a challenge (including coaching) if your mindset is outward as opposed to inward. You will begin to learn how to apply the principles and concepts that enable your own shift from an inward to an outward mindset leading, ultimately, to a culture that engages people, and accelerates collaboration, and leads to breakthrough results.

Robyn has a Bachelors degree in Chemical Engineering and a Masters degree in Manufacturing Engineering. She worked as an Engineer and Manager for twelve years before deciding to try something else. Robyn went through training and certification with the Coaches Training Institute and is ICF certified. In addition, she is part of the Arbinger Coaches network and is an Arbinger-trained coach. The Arbinger Institute wrote Leadership and Self Deception, Anatomy of Peace, and in 2016 The Outward Mindset. Their work inspired Robyn to pursue a career in coaching. Last year she became a Certified Facilitator to teach the Arbinger training Program, the two-day training course on The Outward Mindset.

October In-Person Meeting - Effective Kick Off Conversations – Powerful questioning with our leader clients, their bosses, and HR sponsors

Date: October 24, 2017

6:30 - 8:30 pm

Note location change: St. Thomas University, Opus Hall, Room 202, 1000 LaSalle Ave, Minneapolis MN 55403

A powerful and often underutilized resource, coaching engagement kick-off meetings are a key factor in whether clients and organizations realize their coaching investment or not. Participants will gain a pragmatic framework and powerful questions to navigate conversations between and among the leader receiving the coaching, their boss and the organizational sponsor. Join in the dialogue as we discuss opportunities to apply this framework in our own practice and more effectively leverage the engagement of bosses and organizational sponsors for our clients’ success!

Stacey’s career began in K-12 education in Wisconsin, first as a middle school teacher, and then as a Director of Curriculum and Assessment. With over 18 years of experience in leadership and change management, Stacey now provides executive coaching, leadership development programs, and consulting services for leaders who want to take a coaching approach to management themselves and/or build that capacity in their organizations. She works primarily with mid-size firms in a variety of fields, including manufacturing, IT, healthcare, government, non-profit, and education. Stacey led the team that envisioned and designed the UST Executive Coaching Certificate program. She teaches in the program and makes the behind the scenes magic happen to support students and faculty throughout the year. In addition to acting as lead faculty and program administrator for coaching certification, she provides instruction and coaching for courses and custom corporate programs through UST’s Executive Education department.

Stacey enjoys theatre, travel, bonfires, and hanging out with her husband, 6-year-old son, and schnoodle dog.

Education/Certifications ● Doctorate in Leadership – University of St. Thomas (research and dissertation specific to executive coaching) ● Associate Certified Coach – International Coach Federation (ACC) ● Trained Ontological Coach – Newfield Network

Booming Business Blueprint: Seven Key Points for Conversion Conversations

by Lynn Nodland, Ph.D., MCC and Robin Nordmeyer, CLC

Greetings, Lynn and Robin here with and Masterful Coaches Community Facebook Group. We help you to reach your goals for a booming business, balanced life, and masterful coaching practice. As coaches, we all strive to develop skills and knowledge to do a great job for our clients and make a bigger difference in the world. In this article, we focus on the conversations you have to convert prospects into clients when they call.


1. Give your complimentary session an enticing title. What you call your complimentary session makes a difference. Realize the goal of your conversation. The goal is not to solve their problem. It is to convert them from prospect to client. Have a way to connect your title to your brand. For example, if you promise to help people increase their sales, your strategy session might be called a Sell Well Strategy Session. You can provide value by offering a few strategies as an enticement for them to work with you.

2. Establish a connection with the person calling. Relationship selling is one of the most powerful approaches to converting clients. Take the time to get to know who is calling and what they are all about. Share a bit about yourself and what you may have in common. This will help them begin to know, like and trust you.

3. Understand “why” they are reaching out and why they are reaching out now. What do they hope to accomplish while working with a coach? Discover what prompted the call and what urgency are they conveying. Why is the result they seek important to them?

4. Be prepared to share options. Providing more than one choice is helpful. It’s nice to have a few options with different price points, delivery methods and access to you. Understand and be able to communicate the results, value and details of the options you share.

5. Explore the fit for them and you. This means not only the fit for your offers but also the personal fit of how it will be to work together. Is this really your ideal client and are you the best coach for them? Does the prospect seem to have a personality you can work with or are you picking up on red flags that suggest it would not be best to work together? Be honest with yourself. You want to work with clients you enjoy and can effectively support.

6. Ask for their business. Watch for and confront your own inner dialogue that sabotages your willingness to offer and ask to work with the client. Ask for what you believe you are worth! It may be helpful to write out a script for your conversion conversations to keep handy when meeting with a prospective client. It is also helpful to practice. Then you won’t feel you are stumbling around for the right words. Remember you are not selling, you are simply offering.

7. Make Sure You Follow Up. Not all prospects are ready to say yes. Don’t take it personally. Find out what they need to make a decision. Have a system in place to stay in touch with them and ask to do so. This might be including them on your newsletter list, arranging to call back on a given day, or sending them some helpful information. It’s important to include your brand and opportunity as you use these methods to show you care.

In summary, we have walked through the points for your conversion conversations listed above. Again, we encourage you to write out how you would use these seven key points in your own coaching conversations. Remember, you are not alone and you don’t need to do it alone. We invite you to join our supportive group at for more tips and to connect with others who are building their coaching businesses.

Always know that we would be honored to be of service to you as you make these changes. If you have questions or would like more information, please contact us at We look forward to getting to know you.

Here’s To Your Success,

Lynn Nodland, Ph.D., MCC and Robin Nordmeyer, CLC

© 2018 Masterful Coaches Community & Booming Business Blueprint

Global News

Ethics in Coaching
12 Ways to Turn “I Don’t Know” into an Aha Moment
Coaching Presence and Being at Your Best
Previous Experience Desired


Regional News

Mark your calendars for the ICF Midwest Conference in Pittsburg, PA in June 2018!

Chapter Member Announcements

ICF Minnesota member Mary Kay Delvo writes about her experience from our recent Webinar on The Five Knowledge Centers from Eric Kohner, John Krister Lowe, and Pim Harder.

***Advertise in the next Catalyst ***