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Jason Jones ICF-MN fills my bucket!! I look forward to the in person meetings to connect with my tribe of coaches and enjoy the way of being only coaches embody. It energizes me.
Bev Lutz ICF membership provides incredible professional networking opportunities, professional and personal growth, and opportunities to explore my strengths as I volunteer in service of my profession.  My chapter really helps me stay current with coaching, thought leadership, and learn-n-earn (CEU’s) from professional development events.  But it’s the supportive coach-friends and collaborators who have made membership for me priceless. //

Irene Kelly

Being a member of ICF offers me the opportunity for certification by the industry professional standard bearer; being a member of ICF Minnesota connects me to my professional peers for networking and collaboration.  Membership in both establishes me as “credible” and provides me opportunities to learn and grow.


Mary Kay Delvo  

Being a member of ICF-Minnesota helps me continue to bring my 'best self' to my clients.

Trish Perry ICF-MN gives me a place to authentically connect and share with other coaches. I have created long lasting friendships, collaborations and mentorships that have profoundly enriched my life and my business. //
Ann Marie Forshay ICF MN has provided me with crucial connections to other entrepreneurs and colleagues who share similar goals and challenges in their businesses. It's a welcoming place full of great ideas that have moved me forward both professionally and personally. //
Sara Krisher ICF Minnesota is the place to be if you're a coach or you're interested in the coaching profession. We come together to connect, grow and give because we are stronger together than we are apart. //
Lance Hazzard I chose to get involved with the ICF Minnesota Chapter to be part of a community of coaches who help our clients grow and achieve their goals. This organization brings great content to our coaching community and enables opportunities to learn and collaborate in multiple ways. //

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HomeSeptember 2019 Catalyst

Volume 45
Issue 45
Fall 2019

Catalyst: September 2019

In this issue….

1. President's Letter
2. Events
September 24th In Person Event:Looking Back to Move Ahead: The Evolution of
Coaching and the Gastons
October 24th Webinar:The Assessment Maze: How do I Decide?

3. Chapter News
4. Global News
5. Advertisements

Thank you to our Silver Partners

Thank you to our Bronze Partners


The Coaching Hour

Be the premier organization for advancing the coaching profession.


To cultivate a multi-cultural community of coaches that advances the coaching profession through professional development, networking and adherence to ICF professional and ethical standards

Presidents Letter

September is when we start welcoming and onboarding our new board members for 2020.Serving on the ICF MN board has been one of the most fulfilling and important things I have done in my career.

Why do I serve on the ICF board?

  1. Immerse myself into coaching and fulfilling myself:
    1. I have served on boards in my “corporate career” because that is what was expected of me as an executive.The work was interesting and challenging, but I would not say that it was fulfilling.My work on the ICF MN has been just the opposite.
    2. Coaching my work AND my passion.I put my whole heart into it.For me, being on the board has allowed me to give back to the career and lifestyle that is important to me.
    3. I started as the treasurer in 2016.I was fresh out of coaching school and Sara Krisher asked me to join the board.I was intimidated and thought “Who am I to serve on the board?!”If you have had these same thoughts about joining the board, being on the board so quickly actually helped me to dive head first into coaching and grow my business as it became my focus.
    4. I interviewed Dave Wondra in 2016. He told me that if I wanted to make coaching my career that I should give it my all and not just “dip my toe in the water”.This has been some of the best advice that I have received.Thank you Dave!
    5. Being on the ICF MN board, meeting local coaches, meeting coaches around the world, making changes to make our chapter to grow and thrive and being part of a larger purpose has given ME a larger sense of purpose!
  2. Building Relationships and Friendship with Other Coaches:
    1. I call myself a trained extrovert.In the retail industry, I had to be extroverted to be successful.In reality, being in a large group of people I do not know drains me!It brings out my insecurities and it challenges me to be better.Being on the board has given me the “excuse” I need to talk to as many coaches as I can!I have created great relationships and friendships. I know I would not have had these without being a board member.
  3. Increasing Skills:
    1. ICF MN is a WORKING board, not an administrative board.The minimum number of hours is 6-8 hours a month.2 of that is the actual board meeting and 4-6 is work.The workload is more for a few of the teams and especially for the President.
    2. And you know what?I love this work!I am helping ICF MN to grow and thrive.I am helping other coaches as well as ICF Global.I am learning new skills and honing current skillsets.Some of those skillsets are team building, strategy, effective communications, prioritization, business acumen, diplomacy, non-profit skills, financial skills, balancing assets and liabilities, stretching IQ AND EQ muscles.This adds credibility to my resume!
  4. Falling in love with ICF:
    1. Being a part of the board has taught me what ICF both globally and as a chapter offer to coaching.
      1. ICF is THE only coaching organization that offers world recognized credentials.When you are credentialed in the USA, it is also recognized around the world!
      2. ICF has its finger on the pulse of coaching around the world.ICF researches extensively to help coaches understand trends in the marketplace, with clients and with organizations.
      3. ICF also works with legislation around coaching.ICF is constantly ensuring coaching is its own practice vs. being put into and being legislated by the practice of psychology or other practices.
      4. ICF is working to help coaching change the world.They have partnered with the UN on education and we are providing coaches to educational initiatives.Currently we are working with Alafia Foundation in North Minneapolis.
      5. I have been involved in ICF for 4 years and one of the most fulfilling initiatives I am currently doing is to intentionally focus ICF MN on weaving diversity into our DNA.Both ICF and this initiative have changed me, and I am forever grateful.

We just completed our 2019 board survey and scored a 4.5/5.0.Our board is engaged and overall happy with what we are doing.

If you are interested in learning more about the board or joining the board, please contact myself, Trish Perry,president@icfminnesota.orgor Deb Johnson, can also speak with ANY of the board members, we are always happy to share information with you!

ICF MN Board Position Update

We are currently looking for 2 more ICF Board Members for 2020. Have you been thinking about how to get involved and join a dynamic, energetic community focused on growing the coaching community? Now is you chance. Serving on the board provides you an opportunity to serve the ICF MN chapter membership,leverage your unique gifts and talents and provide a strong connection with individuals in the Coaching Profession. We would love to have you join the team! If you are interested please contact Deb Johnson atpreselect@icfminnesota.orgor Trish Perry atte board If you have general questions about the board please reach out to any of the ICF Mn board members.


Trish Perry

ICF Minnesota President

ICF MN continues with our commitment to diversity. The board has voted to add “multi-cultural” into our mission statement.

To cultivate a multi-cultural community of coaches that advances the coaching profession through professional development, networking and adherence to ICF professional and ethical standards.

Partnership and Sponsorship Announcement

Check out ourBecome a Partnerpage to see our new structure and how you can partner with us to promote your brand and business.


Please note that ICF MN is sponsoring the following program:

HR Executive Forum - September Program - GROW Your View of Coaching Featuring Alan Fine

Alan Fine, co-creator of the widely recognized GROW® Model, is the founder and president of InsideOut Development. Alan is considered a pioneer of the modern coaching movement, and many of the world’s most respected organizations have adopted his inside-out approach to performance improvement, including IBM, NASA, Honeywell, Gap, and Coca-Cola.

What if Everything You Need to Know about Sales

you Learned in Coaching School?

Mary Kay Delvo

August 27, 2019

Why is it that having a successful sales conversation takes so much extra effort when we are all highly experienced with thousands of hours of conversation under our belt?


Jason Jones,The Coaching Hour, began lookingto science to better understand this and discovered that the same competencies that make professionally trained coaches so effective are the same competencies which make for effective sales conversations.


Sales conversations are neither natural, nor intuitive, but according to Jones, the sales conversation is the one thing that is between you and your thriving business because they are very specific and targeted in their purpose. The biggest challenge--most of us have not ever really experienced an amazing sales conversation.


Jones has set out to change that. He adapted the sales conversation road map to incorporate coaching competencies, then asked attendees how the coaching conversation differs from the sales conversation and then how they are similar.To no surprise, when Jones listed the requirements of sales mastery, they overlapped with six areas of coaching competences.

  • Self-awareness – listen for your own self-interest
  • Listening skill – listening for what is said, and not said
  • Empathy
  • Expertise
  • Cognitive Map
  • Conversational Agility

The take-away, utilizing coaching competencies in your sales conversations, will make for a great sales experience that leaves the person on the other end of the conversation feeling empowered and at choice throughout the entire sales conversation. Sounds like a win-win.


The International Coaching Federation, Minnesota, hosts monthly events to increase the competencies of trained coaches, create a coaching community, and celebrate excellence in coaching. The next event is September 24that the Metropolitan Ballroom.ICF Events


ICF MN Gaston Event

Tuesday, September 24, 2019, 6:00 PM until 8:30 PM

Metropolitan Ballroom
5418 Wayzata Blvd
Minneapolis, MN  55416 
(612) 238-4444

Registration required on by September 23rd. 
Free for ICF MN Members
$40 for Non-members, ICF Global, and Non-renewed MN Members


ICF Minnesota Webinar Series


DATE: Thursday, October 24, 2019

TIME: 12:00 p.m. to 1:30 p.m.

CEU’s:.75 Resource Competencies .75 Core Competencies


LOCATION:Zoom (registration link and info will be sent to registrants the day before the event)


As a coach, determining if one should be incorporating assessments into their work with clients can be overwhelming. Not only that, but if you decide to use them, where do you even begin? If the assessment quandary sounds familiar to you, you won’t want to miss this webinar. You will hear from three coaches who have been trained in and utilize three different assessment tools—The Enneagram, StrengthsFinder, and Insights. We will spend 90-minutes introducing you to these three tools, how they can be used, pros and cons, cost, and ease of use.

Assessments we’ll review

The Enneagram(meaning Ennea=9, Gram=Diagram) is a tool for self-awareness and personal growth based on 9 basic types and can identify how clients see and show up in the world based on their inner motivations

TheStrengthsFinderassessment measures your natural patterns of thinking, feeling and behaving, so when you're done with the assessment, you'll have discovered your talents and can build from there.

TheINSIGHT Inventorypersonality assessment helps people identify and utilize their strengths and eliminate the triggers and stress reactions that derail success.

ICF Core Competencies Addressed:

Co-creating the Relationship -- Establishing Trust and Intimacy with the Client, Coaching Presence

Communicating Effectively -- Active Listening

Facilitating Learning and Results -- Creating Awareness, and Designing Actions


To provide insight, into three assessment tools to assist coaches in determining best fits for their practice.


Danielle Allen,Danielle Allen Coaching and Consulting, Enneagram,

Dr. Jean Davidson,Davidson Consulting, Insights

Diana Gabriel,StrengthsFinder


Danielle Allen, MCC, LCPC, M.A., Danielle Allen Coaching

Danielle is passionate about empowering women to find freedom and live in authenticity as they make an impact on the world around them. Danielle has been coaching for 4 years and specializes in Enneagram and group coaching. She landed on the Enneagram as her primary assessment tool after a thorough search looking for an assessment that worked with her coaching style. The Enneagram has become an invaluable tool to help clients discover who they are, why they do the things they do, and identify the things holding them back from moving forward with living their best life. She is the owner of Danielle Allen Coaching & Consulting and coaches individuals, teams, and groups. She holds an M.A. in Theological Studies, has been trained as LCPC (Life Coach Practitioner Certification), MCPC (Master Coach Practitioner Certification) through Learning Journeys, the International School of Coaching and in the Enneagram through Your Enneagram Coach and with Ginger Lapid-Bogda who runs The Enneagram in Business. Danielle also serves on the ICF MN Board of Directors.

Dr. Jean Davidson, CPCC, CNTC, PCC, Dr. in Organizational Development

Jean Davidson brings roughly 25 years’ experience in business, education and consulting to her teaching. Her background includes consultation, management and training in the financial services, retail, pharmaceutical, healthcare, and technology industries. She has also worked in academic and government environments on small and large group interventions.

Davidson has had significant success in team development, leadership coaching, culture change, and the development and successful implementation of strategic business initiatives. Jean has gained practical field experience through her everyday work with executives, middle managers, and line employees to implement business critical strategies such as customer relationship management systems, mergers, acquisitions, global expansion, restructuring, and enterprise resource planning. In addition, she frequently presents at conferences and workshops on both the national and global level.

Jean holds a doctorate in Organization Development from the University of St. Thomas. In addition to her role as Principal, for Davidson Consulting, she is an adjunct faculty member at the University of St. Thomas and Executive Fellow in the Organization Development and Change doctorate program there. Her doctoral research focused on leadership transitions, and she has recently created a self-coaching tool based on that research ( Jean’s spare-time she can be found teaching Jazzercise (35 years as an instructor), golfing (her newest obsession) or spending time with her family (husband, 3 children, 10 grandchildren and 2 Siberian Huskies) where she lives in Woodbury, Minnesota.

Diana Gabriel, StrengthsFinder,PCC, Certified Strengths Strategy Coach, and CTI Certified Coach

Diana works from a coaching model she developed called, Strengths Based Sustainable Leadership (SBSL). SBSL is anchored in Adaptability, Integration, and Resilience. Diana believes the foundation of Strengths Based Sustainable Leadership lies in knowing one's core values, strengths, and purpose and using them as a guide or North Star for determining what in your life you say yes to and what you say no to. Diana is passionate about and focused on four areas of service - Strengths Based leadership, Building Cultures of Trust, Building Resilience and Foundations of Principle Based Leadership. Diana is so passionate about these areas, she has independently studied Strengths and continues to study Gallup’s work, research and attend their conferences. She has been integrating the StrengthFinder Assessment into her coaching practice since 2001. Diana lives in Mankato, MN.







Please consider membership with ICF Minnesota!
We are stronger together than

we are apart!

~Walter Payton

This Month We Welcome:

Julie Anderson

Naomi Banks

Steve Ryan

Mary Ann Johnson

Denise DeVaan

Amy Davis


Your2019 board:

Trish Perry: President, Deb Johnson: President Elect, Cheryl Hegland: Treasurer, Ann Houser: Secretary, Lance Hazzard: Outreach Chair, Judy Zimmer: Outreach Co-Chair, Mary Kay Delvo: Professional Development Chair, Polly Edwards: Membership Chair, Jodi Dehli: Membership Co-Chair, Danielle Allen: Web Support Chair, Ellen Carlson: Web Support Co-Chair, Michon Willman: Communications Chair, Theresa Nutt: Communications Co-Chair, Jennifer Byrnes: Sponsorship Co-Chair:Shawn Moore, Professional Development Co- Chair



Did You Know?

Here are a few of the exciting articles now trending inCoaching World:

Coaching Worldis a dynamic online resource for the coaching community.

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