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Jason Jones ICF-MN fills my bucket!! I look forward to the in person meetings to connect with my tribe of coaches and enjoy the way of being only coaches embody. It energizes me.
Bev Lutz ICF membership provides incredible professional networking opportunities, professional and personal growth, and opportunities to explore my strengths as I volunteer in service of my profession.  My chapter really helps me stay current with coaching, thought leadership, and learn-n-earn (CEU’s) from professional development events.  But it’s the supportive coach-friends and collaborators who have made membership for me priceless. //

Irene Kelly

Being a member of ICF offers me the opportunity for certification by the industry professional standard bearer; being a member of ICF Minnesota connects me to my professional peers for networking and collaboration.  Membership in both establishes me as “credible” and provides me opportunities to learn and grow.


Mary Kay Delvo  

Being a member of ICF-Minnesota helps me continue to bring my 'best self' to my clients.

Trish Perry ICF-MN gives me a place to authentically connect and share with other coaches. I have created long lasting friendships, collaborations and mentorships that have profoundly enriched my life and my business. //
Ann Marie Forshay ICF MN has provided me with crucial connections to other entrepreneurs and colleagues who share similar goals and challenges in their businesses. It's a welcoming place full of great ideas that have moved me forward both professionally and personally. //
Sara Krisher ICF Minnesota is the place to be if you're a coach or you're interested in the coaching profession. We come together to connect, grow and give because we are stronger together than we are apart. //
Lance Hazzard I chose to get involved with the ICF Minnesota Chapter to be part of a community of coaches who help our clients grow and achieve their goals. This organization brings great content to our coaching community and enables opportunities to learn and collaborate in multiple ways. //

HomeOctober 2019 Catalyst



October 2019

Be the premier organization for advancing the coaching profession.


To cultivate a multi-cultural community of coaches that advances the coaching profession through professional development, networking and adherence to ICF professional and ethical standards

Presidents Letter

Trish Husband small pic

October is here! I love the fall weather, the smell of the crisp morning air, the sound of crunching leaves; the change of seasons.

At ICF MN, we are focusing on a very intentional change when it comes to diversity and inclusion. The Mirror Team is a team of 8 individuals who are working together to increase ICF Minnesota’s focus on diversity and inclusivity. Our hope is that ICF MN mirrors the diversity in our society and that we mirror back inclusion and equity.

Thank you to those folks that shared their opinions of our efforts in diversity and inclusion on our membership survey last month. It is important that we understand the different points of view and clarify our efforts. Some comments were very positive: “I am so glad we are doing this.” Some were neutral: “I am aware of the initiative and time will tell.” And others called out opportunities: “Why are we focusing on racial diversity and not on diversity of thought”, “Please focus on inclusivity vs. diversity” (Update; we have added the work inclusivity into our work) and “How insulting that we are labeling people instead of focusing on their skills.”

Shawn Moore, the chair of the Mirror Team and I would like to tell you more about what we are doing in diversity and inclusion, the reason this effort is important and how it will benefit ICF MN.


Shawn Moore

Shawn Moore~

As chair of Mirror, I want to address my introduction in the July Catalyst. I was proud to be introduced as an African American, a preacher, a teacher and a student because I am all of those and am proud of all of those labels.


Now, I’d like for you to imagine a beautiful vase of roses (any color will do). With this picture in your mind now walk around the vase and take in all the wonder of the roses. Let’s do that again, this time let’s take that same vase and fill it with an assortment of different flowers, different colors, different petal shapes, and a bouquet of brightness. This is the work of the Mirror Team. We are a team of people from various work back grounds, with different ideas, and different ethnic backgrounds.

Our goal is simple, but not easy. We believe that coaching is for all! We intend to be a part of a growing movement that wants to see coaching and coaches in areas that traditionally lack both.


So, how are we going to do that?

Well, we have added the word “multi-cultural” into our ICF Minnesota mission statement, we have added a race and ethnicity question to our membership registration to measure our efforts, we are working on a page about our diversity and Inclusion efforts that will be on the ICF Minnesota website in October, we have finished our FAQ sheet and we now have a living work document that spells out our work. Currently we are working on a Beta test workshop called “Coaching for All” (Testing out a few concepts- in a controlled situation). This Beta test will be in Oct. and will include key coaching concepts, and stories relating to coaching from people from different cultural backgrounds. We hope this leads to a larger workshop later in 2020. Please stand by for more on this.

We are excited about the future of coaching and want to be innovative and courageous as it relates to Diversity and Inclusion work within coaching as it relates to Minnesota and the world!

Each month we will share a quote from our committee members about what the Mirror initiative means to them. This month comes from Lilian Vu who is an MPH and coach from the St Thomas program:

“The Mirror Team represents the perspectives and experiences of ERC (ethnic, racial and culturally diverse background) coaches whose voices have traditionally been absent from our collective stories. These new stories are critically important in creating the space for greater inclusion. Without these perspectives, we would have no sense of collective belonging that provides the agency to create change."




DATE: Thursday, October 24, 2019

TIME: 12:00 p.m. to 1:30 p.m.

CEU’s:.75 Resource Competencies .75 Core Competencies

LOCATION:Zoom (registrants will receive Zoom info the day before the event)

As a coach, determining if one should be incorporating assessments into their work with clients can be overwhelming. Not only that, but if you decide to use them, where do you even begin? If the assessment quandary sounds familiar to you, you won’t want to miss this webinar. You will hear from three coaches who have been trained in and utilize three different assessment tools—The Enneagram, StrengthsFinder, and Insights. We will spend 90-minutes introducing you to these three tools, how they can be used, pros and cons, cost, and ease of use.

Webinar - The Assessment Maze: How do I Decide? - 10/24/2019
Coaching Connection - 11/19/2019
Speaker Event: 4 Keys to Aligning with Who you Really Are - 12/10/2019
Midwest Regional Conference Sept 30 - Oct 2, 2020

Chapter news

Clarity on ICF Minnesota Membership

Based on the membership survey results and comments received, we want to clarify some things about membership in ICF.

1) If I am and ICF Global member am I automatically an ICF Minnesota member?

a. No. When you join ICF Global you affiliate yourself to a chapter.When you have done this, ICF MN receives about $30 per member from Global. Because of this, the ICF Minnesota Membership is less expensive than the Colleague Membership.

2) Why do I have to pay to be an ICF MN member?

a. All of our costs for running our organization including venues, food speakers, operations costs like insurance and technology, when split among all members are approximately $215 per member. The ICF MN membership is $139.00. We are able to cover the other costs through non-member funds when they pay for events, through sponsorships, advertising, etc. ICF is a non-profit. As a chapter we are operating at a slight profit which is invested back into the chapter the next year.

3) What types of membership are there in ICF MN?

a. There are 4 types-

i. Full Member- is also an ICF member

ii. Colleague- is NOT an ICF Global member

iii. Student- an affordable way for students to get the benefits of ICF MN while they are working on their certification.

iv. Corporate- this is a membership for a company or organization.

b. For more information on each membership, including the costs and benefits, please visit

4) Why should I be an ICF Global Member?

a. Associations bind professions and professionals together. An involved professional is a member of his or her professional organization. By joining and maintaining membership in ICF, coaches inform others that they are part of an influential voice that is shaping the future of coaching around the globe. ICF Global membership opens up a world of opportunity for professional development, networking and leadership in our profession from the local to GLOBAL level.

b. ICF Global creates ethical standards for coaches around the world. Ethical Standards are ICF’s top priority and allow coaching to have global standards.

c. ICF Global is the Gold Standard in coaching. ICF Global’s credentials- ACC, PCC, and MCC are the only coaching credentials that are recognized WORLD WIDE. More and more companies are requiring that their coaches have ICF credentials in addition to a coaching school credential. When you are a member of ICF Global, you get a large discount off of your credentials. You save $200 being a member. Membership costs $245 and that cost has held steady for the past 3 years. credential

d. ICF Global is constantly scanning and getting involved in the legislative process in the U.S. to keep coaching its own profession rather than being considered part of the Psychological profession. This is EXTREMELY important for all coaches.

e. ICF Global offers continuing Professional Development, it offers the most complete research and articles for the coaching profession. They do Global Coaching studies (4 from ’07-’19), Consumer Awareness Studies 3 from ’10-’17) and Academic Research.


If you are an ICF Global member, you have access to this research and can use the information in your marketing materials, quoting the source, If there are any other questions about membership, please

2020 Committee Opportunitites

In 2020 we will be utilizing committees to help with chapter activities. We will be putting committees together in the first quarter. Please review, determine if you have an interest to help on a committee in 2020. If you do, please Thank you for supporting your ICF Chapter!

Committee Types of activities

Membership Mentor:New members, pair new members with mentors, help determine membership strategies, be an event host, help at the registration desk at events.

Professional Development Help:Coordinate events, help staff events, be an event host, help with food and coordinating venues, help with event surveys.

Communications Help:Help with social media, help writing marketing content, help with sponsors and partners, help spreading the ICF MN word!

Outreach Help:Communicate with outreach partners and members, help coordinating meetings and events, help with survey data for outreach Website/Technology Help determine apps we should be using, help gather information about website.

Other:Are there other ways you want to help serve ICF MN?

Please emailpresident@icfminnesota.comwith your interest and your contact information including your phone number.

Again, we would love to have your help on a committee. THANK YOU!

Meet the Coach

Meet the Coach with Judy Zimmer

1. What brought you to coaching?

Over 15 years ago, I worked for a CEO who had benefited from executive coaching. He encouraged me to explore coaching. I was curious, checked it out and signed up for a year-long coaching program. Coaching helped me to find my voice and I was able to practice coaching for a small boutique consulting firm. In 2004, I started my coaching company,


2. Tell us about your coaching practice. (Niche, ideal client, etc.)

I am an executive coach to C-level executives and business owners. My ideal client has a successful track record and has found themselves at a place where they are stuck. They know there is more to their work and life and they are not sure of how to get there. My clients are all around the world.

3. What do you love about your coaching work?

There is nothing more gratifying as a coach then observing a client set and achieve their biggest goals. Helping clients to find and use their voice. Watching client’s step into their own power and make the world a better place. It never gets old.

4. Tell us about the coaching tools, books, podcasts, etc. that you follow that helps you to stay informed.

I love learning more about coaching. I love connecting with other coaches to learn from them and to share resources and tools. Thanks to a recommendation by Dave Wondra, an amazing executive coach, I am reading Work and Win with an Executive Coach by Mike Meyer. What’s interesting about this book is that it is written for the coaching client. It offers great perspective and many of its principles have

helped me to better relate to my clients. Two other books I recommend are Fearless Feedback by friend and local coach, Tim Signorelli (and six other contributors) and Accelerating Leadership by Lance Hazzard.

5. How has ICF-MN helped you as a coach?

ICF-MN has helped me to be a better coach. I am so inspired by the caliber of coaching, the programming and the sharing of wisdom by coaches.

6. How can folks connect with you?

I love connecting with coaches on LinkedIn. You can find me at

Global news

Global News pic

Did You Know?

Here are a few of the exciting articles now trending inCoaching World:

·The Inner work of Leadership Coaches

·The Truth about Consistent Income in Your Coaching Business

·Coaching as a Digital Nomad

Meet Me Where I am

Coaching Worldis a dynamic online resource for the coaching community.

Browse More Articles

Meet the Board

Cheryl Winter coat

Meet the Board

By Cheryl Hegland

1. What is your background?

I am originally from North Dakota and moved to the Twin Cities when I finished college. After many years working in a variety of roles in large companies, I started working as a consultant. Most of my career was in project and operational management which often focuses on completion of tasks to achieve a goal. However, I quickly learned the benefit of balancing task-orientation with people-orientation. I especially enjoy the process of relationship building and helping people show up as their best self. Perhaps that is why coaching is so appealing to me.

2. What is your coaching passion?

I recently had some health experiences which served to remind me of my interest in caregivers. My dream is to support caregivers; specifically, I want to help people cherish themselves and their aging loved ones. As I work toward this dream, I coach project leaders.

3. How long have you been an ICF MN member?

I joined as a student in May of 2018. When I attended the coaching connection picnic last summer, someone asked me to consider joining the board. I agreed and have served as Treasurer this year.

The group has provided me with a sense of community as well as excellent opportunities to continue learning.

4. How did you first learn about coaching?

Judy Zimmer coached me during some downtime between consulting gigs. She helped me get “unstuck” and she introduced me to the idea of coaching. I attended the Power of Possibility at Learning Journeys and the rest is history.

5. What is something most people don’t know about you?

I love the sport of curling! In fact, I grew up with it and I was a member of the St. Paul Curling Club for several years. Beware, I can talk about it for longer than you can imagine!

6. What do you do for fun?

I enjoy the arts; so I dabble in drawing and painting, and I play a few instruments. I frequently attend concerts and plays. Plus, I am a groupie/roadie for my husband who plays string bass and bass for a variety of groups in the Twin Cities. We enjoy travel and our goal is to take a couple of trips each year. We married late in life, so our “kids” are two cats.

7. What is my lame claim to fame?

I have a couple—my husband was an extra in the movie “Drop Dead Fred” and a friend served as a driver for the King of Iceland when he visited ND.

New Member pic
Tim Bot
Susie Dickie
Cindy Edwards
Curt Gray
Sarah Oberlander
Shannon Schottler
We would love to hear from our members.
If you have something for the Catalyst.
Send an email to:


ICF Minnesota
P.O. Box 19003
5500 Nicollet Ave
United States of America