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Jason Jones ICF-MN fills my bucket!! I look forward to the in person meetings to connect with my tribe of coaches and enjoy the way of being only coaches embody. It energizes me.
Bev Lutz ICF membership provides incredible professional networking opportunities, professional and personal growth, and opportunities to explore my strengths as I volunteer in service of my profession.  My chapter really helps me stay current with coaching, thought leadership, and learn-n-earn (CEU’s) from professional development events.  But it’s the supportive coach-friends and collaborators who have made membership for me priceless. //

Irene Kelly

Being a member of ICF offers me the opportunity for certification by the industry professional standard bearer; being a member of ICF Minnesota connects me to my professional peers for networking and collaboration.  Membership in both establishes me as “credible” and provides me opportunities to learn and grow.


Mary Kay Delvo  

Being a member of ICF-Minnesota helps me continue to bring my 'best self' to my clients.

Trish Perry ICF-MN gives me a place to authentically connect and share with other coaches. I have created long lasting friendships, collaborations and mentorships that have profoundly enriched my life and my business. //
Ann Marie Forshay ICF MN has provided me with crucial connections to other entrepreneurs and colleagues who share similar goals and challenges in their businesses. It's a welcoming place full of great ideas that have moved me forward both professionally and personally. //
Sara Krisher ICF Minnesota is the place to be if you're a coach or you're interested in the coaching profession. We come together to connect, grow and give because we are stronger together than we are apart. //
Lance Hazzard I chose to get involved with the ICF Minnesota Chapter to be part of a community of coaches who help our clients grow and achieve their goals. This organization brings great content to our coaching community and enables opportunities to learn and collaborate in multiple ways. //

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Member Bio

Strategy & Effectiveness 

Strategy & Effectiveness  Principal / Managing Director
Minnetonka, MN

Contact Information

Minnetonka, MN
Strategy & Effectiveness
Principal / Managing Director

Personal Information

Additional Information

Korn Ferry International
At least 60+ hours of coach-specific training
Master's degree
American Unversity


We invest in strategic initiatives that change lives, create value and social impact. We find solutions to complex challenges, foster growth and enhance the performance of individuals and organizations.

Strategy & Effectiveness is a DBE-woman owned boutique management consulting firm specializing in strategy, leadership and management. As a purpose driven company, our mission is to develop high performing leaders, systems and enterprises. We bridge the divide between culture and strategic management to deliver on a sustained competitive advantage.

Our work focuses on four impact areas:



Cultural Competence


S&E offers assessments, consultation, facilitation and knowledge development across our four impact areas to deliver sustainable solutions. Our cross-sector partners include nonprofits, intermediaries, governments, the public sector, and business enterprises. We engage in custom designed, low to high touch engagements. Our approach is customer centric, systems focused, and participatory in nature. A carefully vetted Network of Consultants delivers high level technical expertise to match each engagement. As a consulting company, we work in a billable hour environment, and utilize an integrated management system, agile project management principles and tools to manage time, cost and scope, and deliver on quality. The result is added value to our clients, in the most resourceful, effective and efficient ways.

Jannina Aristy is the founder and Managing Director at Strategy & Effectiveness. She is a senior level professional with over 20 years of experience working domestically and internationally. Her talents include clinical practice, administration, leadership coaching and management. Experienced in individual and organizational behavior, Jannina specializes in strategy, leadership and management. As a practitioner, Jannina is passionate about people and organizations, the preservation of identities and cross sector work to co-create a sustainable vision.

We find solutions to complex challenges, foster growth and enhance the performance of individuals and organizations.